The Doors of Perception OG

Digital Marketing : Internet Of Things Digital marketing is touted to be the most growing industry and domain in terms of reach, skill requirements and career growth. Day on day we have new users being added to the digital world. Internet is no longer the thing of the past. Internet has found a place in each and every aspect of our daily lives. IOT - Internet Of Things is the new buzz word in the market, the perfect match between analog devices on a digital world. Ovens that can be pre-heated from an app on your phone, ACs that can be turned on/off from an app, the possibilities are endless. As advertisers tracking your performance in this complex digital ecosystem has it's own challenges. Few vital stats that we can look at to understand how complex things have become for advertisers are: 57% of the time when we use a smartphone, we are also using another device 75% of the time we use a tablet, we use another device 67% of the time we use a PC, we use