IOT : Internet Of Things
Digital Marketing : Internet Of Things
Digital marketing is touted to be the most growing industry and domain in terms of reach, skill requirements and career growth. Day on day we have new users being added to the digital world. Internet is no longer the thing of the past. Internet has found a place in each and every aspect of our daily lives. IOT - Internet Of Things is the new buzz word in the market, the perfect match between analog devices on a digital world.
Ovens that can be pre-heated from an app on your phone, ACs that can be turned on/off from an app, the possibilities are endless.
As advertisers tracking your performance in this complex digital ecosystem has it's own challenges. Few vital stats that we can look at to understand how complex things have become for advertisers are:
Digital marketing is touted to be the most growing industry and domain in terms of reach, skill requirements and career growth. Day on day we have new users being added to the digital world. Internet is no longer the thing of the past. Internet has found a place in each and every aspect of our daily lives. IOT - Internet Of Things is the new buzz word in the market, the perfect match between analog devices on a digital world.
Ovens that can be pre-heated from an app on your phone, ACs that can be turned on/off from an app, the possibilities are endless.
As advertisers tracking your performance in this complex digital ecosystem has it's own challenges. Few vital stats that we can look at to understand how complex things have become for advertisers are:
- 57% of the time when we use a smartphone, we are also using another device
- 75% of the time we use a tablet, we use another device
- 67% of the time we use a PC, we use another device
- 77% of the time we use a TV we use another device
With the attention of the users scattered across multiple screens, it becomes imperative that as an advertiser, we capture the attention of the user at the right time and place. You lose the attention of the user for a fraction of second, you've lost a potential customer to your business.
Mobile devices are no longer the stand alone devices for calling or texting. The evolution of the mobile over the years and introduction of smart phones has changed the way we use a mobile device. With these palm sized super computers in our hands, the way we communicate, browse, learn information or buy things has changed. A survey was conducted to understand why users use their smartphones for. The responses below are shocking
- 80% of people use their smart phones for taking a photo or a video
- 70% of people use their smart phones for emailing
- 70% use it for browsing the internet
- 75% people use their smart phones for searching
- 80% people use their smart phones for watching videos, playing games or listening to music
- 90% people use their smart phones for social networking
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